PRIMUS x PLEASURES
PLEASURES introduces its collaboration with Primus, celebrating the legendary band's legacy through a capsule collection inspired by their unmistakable visual universe.
Drawing from artwork across Primus' iconic discography, the collection features graphic tops and hats that reinterpret the band's surreal imagery and cult aesthetic through the PLEASURES lens.
Photographed in forgotten industrial spaces, the campaign follows anonymous figures with oversized balloon identities, creating a surreal contrast between absurdity and raw environments. The imagery reflects Primus' offbeat humor and uncanny visual world, bringing the collection to life through a playful yet unsettling narrative.
Photographer + Balloon Art: @kate.takenaka
Direction + Styling: @saraatakenaka
Talent: @luisdli @sukisuki.inc
